Due to the highly interconnected nature of the economy modern brand protection often require a cross-functional of team of legal, compliance, risk, cyber and security experts. The services offered by most brand protection providers can be summed up as four general practices:
Companies must balance public perception, longstanding customer policies (and expectations), and financial liabilities against their desire to pursue bad actors who are simply riding on their coattails. It is a difficult balance to strike, so that's why we've made it so easy to get started. Here's how:
Schedule a Strategy Call
Our first job is to gather as much information as possible about your organization's unique challenges and concerns.
Create a plan
After studying the problem, our team of experts will get to work crafting a bespoke strategy that protects all aspects of your business, and enables continued growth.
Let’s execute that plan together
We’ll work directly with you and your stakeholders to implement and manage your new strategy, helping you navigate any pitfalls along the way.
What are you waiting for?
Do I Need Brand Protection?
If you sell a trademarked product, then you are potentially at risk of counterfeiting, and you need to seriously consider a brand protection strategy.
Having said that, there are three main types of companies that are at an especially high risk of being targeted by counterfeiters:
- Product innovators
- Brand value companies
- Design-focused companies
The huge investment of time and effort they put into building a respected brand, running their products' research and development, and carefully designing their products before they're even launched is one of the reasons these companies are so often at risk of counterfeiting.
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Additional Chesley Brown Solutions
Clients that rely on Chesley Brown Security Consulting and Management services often request additional services including: